It took one round to fix the opacity of the cage and fix some of the colors on the first sample, but once it was corrected they were perfect. and I have a great working relationship, so we can usually knock most shoes out in one or two rounds. We were extremely happy with how the shoes came out! Our designer Aaron Kr. What was your reaction when you got the final samples back? It streamlines the shoe and lets the design lines do all the work. We want to give adidas a big “thank you” for letting that slide. One of the most important tweaks we made was removing the Three Stripes branding underneath the cage. There needs to be continuity between the two, like branding callouts on the collar, toe, and heel, translucent cage, color on the inner bootie collar and tongue, but they have to be different enough where you can buy both and not feel like it’s redundant. Once I saw the Intimidation, it was a no-brainer.Ĭan you walk us through the color palettes and design details of each pair and why they were important to include?Īny time we have the opportunity to work on two variations on the same silhouette, the goal is to try and convince the consumer to pick up both colorways. We were already in conversations with Eric Wise and Sven Herrmann about how we could bring energy into adidas Basketball and were working out which silhouettes we should focus on. adidas had an archive pack that the Intimidation was a part of, and it immediately drew my attention. It goes back to late 2019 at an adidas pre-line meeting. Why did Packer choose to collaborate on the adidas FYW Intimidation specifically? The adidas catalog has a laundry list of classic silhouettes. “Any time we have the opportunity to work on two variations on the same silhouette, the goal is to try and convince the consumer to pick up both colorways.” We have had a great relationship working with the Consortium team in Germany and that’s now carrying over to the team out of Portland and the new Basketball office in LA. During my tenure, nothing has felt out of place or forced in any of the projects we took a part in. Packer’s history with adidas goes back long before I joined the company, but I feel like the partnership was always strong and natural. How would you describe your relationship with the Three Stripes, and how it has evolved over time? Packer has worked with adidas on many different silhouettes from the EQT ‘93 to the UltraBOOST to the ZX9000. The New Jersey-based retailer worked with Shane Ward - the designer of the Three Stripes model from ‘99 - on reinterpreting it with striking “Stone Grey” and “Tech Ink” color schemes and discarding the stripe branding below the cage to accentuate the model’s fluid, human foot-inspired design lines.īelow, Kan discusses the beauty of Packer and adidas’ relationship, being the first partner to collaborate on the FYW Intimidation and the various design details that were incorporated into the assemblage. “Our approach to the collaborations we have worked on has always been to put the brand first, trying to put colorways and materials together that highlight the silhouettes themselves,” Packer’s brand director Victor Kan director told Hypebeast. This latest endeavor is centered around the a didas FYW Intimidation and involves two colorways, both of which serve as canvases for Packer to put its tasteful design language on full display. Packer and adidas have been working together since 2013 when they co-created a special adidas Top Ten 2000 PE for Iman Shumpert, and since then, the duo has executed an array of collaborative efforts involving silhouettes like the EQT Running Support ‘93, UltraBOOST 1.0, Ultra4D, Forum Hi and more.
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