![]() ![]() Dishwashers came along in 1949 ovens, stovetops, and refrigerators were added to the portfolio in 1986 and in 1993, more small appliances were introduced-blenders, hand mixers, food processors.īut after a century of innovation, the stand mixer still reigns supreme. "That one sentence alone about how we got our name has been carried throughout as we continue to create new products," says Nikki Lockett, KitchenAid’s U.S. Now, of course, the company is so much more than one mixer. One hundredth anniversaries only come around, you know, once. The shade is meant to be an indication of trends to come.and the brand's been a little focused on celebrating its past. KitchenAid's design team hasn't released this year's Color of the Year yet. Pantone’s 2019 Color of the Year-Living Coral-is a veritable knock-off KitchenAid’s 2018 shade, Bird of Paradise. ![]() But though the program is new, it’s already making waves in the industry. Last year was the first year KitchenAid even named an official Color of the Year, but the plan is to release a designated one every year, adding to an arsenal of hues that's already 84 strong. Right now, Jessica and her team are working on developing 2021’s Color of the Year. We’re talking minutia here but it can make all the difference in the world." You're better off with their 20th century counterparts: Guava Glaze, Green Apple, Buttercup, Metallic Chrome, and Copper Pearl. ![]() "Changing the slightest amount of yellow or green in a color will take you to a decade or an era, and sometimes not in a good way. You wouldn't want anything to do with it anyway, Jessica explains: "You can’t just use the colors from the '50s," she says. The original palette doesn't exist anymore, at least not in its exact midcentury glory. That date is one of only ten "milestones" KitchenAid calls out on its site's century-long timeline. In 1955, the first hues were introduced: Petal Pink, Island Green, Sunny Yellow, Satin Chrome, and Antique Copper. It took two decades to nail down the now-iconic shape and another two to realize the importance of color. The original mixer was a hulking, white-and-silver, industrial-looking beast. She exclaimed, "I don’t care what you call it it’s the best kitchen aid I’ve ever had." And just like that, KitchenAid got its name. ( Scroll down to watch the modern mixer get made at KitchenAid's Greenville, OH, factory.)īefore its official release a century ago, a KitchenAid executive showed the mixer-then the company’s only product-to his wife. They're an obsession, and it's been that way since the appliance launched in 1919. Why people treat their mixer like a family member, literally hugging it in photos. Why five stand mixers are sold every minute. After all, the colors are half the reason people obsess over KitchenAids. She's KitchenAid's senior manager of color, material, and finish-aka, one of the people responsible for the hysteria that ensues every time a new shade launches. "We work on these things for so many years before they hit the market, so we’re kind of like, ‘Oh, yeah, right- that’s launching now'," Jessica McConnell laughs. They were too busy developing a new one you won't even see for half a decade. In fact, the team that had created the color was nearly unfazed. Meanwhile, at KitchenAid's Benton Harbor, MI, headquarters, there wasn't a hint of pandemonium. KitchenAid's feed of tagged Instagrams became a veritable shrine to the fiery shade.īUY NOW Passion Red 5-Quart Tilt-Head Stand Mixer, ![]() Shopping carts-virtual and IRL-were filled. Women passive aggressively tagged their husbands in Facebook posts. On the day KitchenAid's Passion Red stand mixer color dropped, America lost its damn mind. ![]()
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